Red Barn Winery needed bold, impactful but affordable collateral for their launch event and “Wine League” inaugural shipment.

The shipment collateral design features an envelope with die cut slits, revealing the outer page of the trifold inside. When the contents are removed from the envelope, the text appears animated, moving up and down. It was a simple and affordable way to make a big impact. Inside features a hand drawn map of the vineyard plots and a “work order” style orange card with the wine shipment contents.

The event collateral design was a trifold look with jagged die cut lines in the mountain landscape of Jagged Rock. The back side featured a map of the event, where users could take the “Red Instagram Card” and move it over the page to reveal the contents.