Refreshing a brand from simple and disconnected to bold and refined means carefully rethinking its visuals and messaging. Utilizing the framework from an external agency, I was able to refresh the brand look of Liquidity Wines creating a cohesive and robust brand direction. Using colours, rich textures, and modern graphics, I was able to showcase a lively personality and sleek identity that reflects the true heart of Liquidity Wines. Bold, refined, and sophisticated.

Utilizing the new brand direction, I created a bold, fun look for “The Restaurant at Liquidity”s reopening. This campaign leaned heavily into Maximalist styling while staying refined and elegant.