The “Love Without Labels” campaign from Road 13 Vineyards featured a triple bottle wine set for Valentine’s Day. I was asked to execute a cover for the wines to create a blind tasting experience for customers. The final design reflects a marriage of the rugged, no-nonsense branding of Road 13 along with a softer, “love letter” in a rugged script, giving a subtle nod to the spirit of Valentine’s Day. The wrap includes a tab to allow consumers to taste the wines blind, then rip the wrap to reveal the varietal.

The final campaign imagery look focuses heavily on the bottle wraps, allowing them to shine through while staying true to the rugged, natural look of the brand.